
Listen
up! This article is about how twenty-first century communication plus
whole-hearted, altruistic support makes it possible for Dennis Kucinich
to become the Democratic candidate who beats Bush. This potential is
a mathematical reality based on the social dynamics of reaching a critical
mass. As unlikely as it may seem at first glance, Kucinich can be elected.
" . . .The success of the women's movement and the end of the nuclear
arms race between the United States and Russia are examples of how ideas
that initially were resisted and thought to be impossible became reality."
We The ideas that support this possibility are drawn from The Tipping
Point: How Little Things Can Make a Big Difference by Malcolm Gladwell,
The Cultural Creatives: How 50 Million People are Changing the World,
by Paul H. Ray and Sherry Ruth Anderson, and my own The Millionth Circle:
How to Change Ourselves and The World inspired by the Hundredth Monkey
story and Rupert Sheldrake's theory in A New Science of Life: The Hypothesis
of Morphic Resonance which sustained the anti-nuclear activists when
conventional wisdom said that mere citizens could not stop the superpowers
from their inevitable destructive course. The success of the women's
movement and the end of the nuclear arms race between the United States
and Russia are examples of how ideas that initially were resisted and
thought to be impossible became reality.
John F. Kennedy was the first president elected with the help of television
coverage, Dennis Kucinich can be the first president elected with the
help of websites and emails. In the last presidential election, 106
million of the156 million registered voters actually voted. There are
probably only two or three degrees of separation between those of us
who have or will respond positively to Kucinich early in this election
and the number of people needed to win the Democratic nomination, which
is the first task.
The largest identifiable group that holds the similar views as Kucinich
is the fifty million Cultural Creatives, sixty percent of whom are women.
According to the data and research, we are Americans who care deeply
about ecology and saving the planet, about relationships, peace, social
justice, self-expression, and spirituality. We are both inner directed
and socially concerned. We are optimistic, altruistic and idealistic,
and believe in gender equality and reproductive choice. Especially relevant
in a political campaign, we are volunteers, activists, and contributors
to good causes. Neither those of us who fit into this category nor political
strategists realize that in numbers and in influence that we have the
potential to shape 21st century America by our active, whole-hearted
support of Dennis Kucinich. (A second category of voters who respond
to Dennis Kucinich as one of their own are working class people. This
is a whole other constituency that trusts him to do right by them.)
Word of mouth epidemics follow the same geometric progression as the
epidemiology of AIDS or SARS. A virus or an idea held at first by a
few, spreads rapidly to many, and reaches a critical mass or "tipping
point" and becomes an epidemic. This is how Dennis Kucinich as
the least known candidate and without millions of his own or from special
interests, could get his message out and be elected.
The most famous example of a word-of-mouth epidemic was Paul Revere's
famous Midnight ride. On April 18, 1775, Revere and others in Boston
became convinced that the British invasion was set for the next day.
At 10 PM, he jumped on his horse and rode to Lexington, stopping in
every town along the way to pass the word. The news spread like wildfire
-- or like a contagion -- as those alerted by Paul Revere sent out riders
with the message and roused their communities by ringing the church
bells. The next morning when the British began their march toward Lexington,
the region was prepared. In Concord, they were soundly defeated. The
American Revolution had begun.
There were actually two midnight riders that night. Paul Revere took
the message northwest of Boston, while William Dawes took it to the
southwest. Both men carried the same message, rode through just as many
towns and over as many miles, but Dawes' ride had little effect. In
Gladwell's analysis--which is very relevant for a word of mouth campaign,
it was because of the difference between the two men. People whose words
are believed are not distinguished by worldly status and achievement,
but by the particular standing they have among their friends and in
Revere's case in the number of people who knew him as well. The people
who can mobilize a word of mouth epidemic are known and trusted. They
are information gatherers, connectors, persuaders, innovators or early
adopters. If you are reading this, you are likely to be such a person.
I heard about
Dennis Kucinich from Gina Thompson, an old friend who called me up and
said that after she heard Dennis speak, she became involved in a political
campaign for the first time in her life. She and John, her registered
Republican husband hosted a fund-raising, meet-the-candidate event at
their house, which provided the opportunity for me to hear him speak publicly
as well as talk to him informally. To my amazement, I found that he had
read The Tao of Psychology. Three weeks later, I along with Jack Kornfield
and Sylvia Boorstein, (both founders of the Spirit Rock Meditation Center
and authors) joined him on stage as he spoke on "Repair the American
Dream: Reclaim Conscience in U.S. Politics." The large church sanctuary
in which he spoke was literally full to the rafters; even the choir loft
had standing room only. They had come via word-of-mouth through emails
and the Internet or after hearing Kris Welch interview Joanna Macy about
her support for Kucinich on KPFA. Word of mouth is information generated
and passed on because it's good news that people want to share. This is
how we learn about restaurants, movies, or books, (rarely about someone
running for office) from people we trust to have discrimination, who care
enough to pass the good word along. Dennis Kucinich, a candidate who is
for real, is good news.
However, the rational mind may need numbers and examples to be convinced
that Kucinich can be elected. Recall how the AIDS virus could spread from
its small pool of infected people in Africa to reach the critical mass
and become a worldwide epidemic. Viruses and ideas can spread by geometric
progression; this is how a critical mass is reached. If each time a message
is communicated, the number of people who get the message and then pass
it on were to double, the numbers multiply astronomically. In The Tipping
Point, the mind-boggling example begins with the idea of folding and then
refolding a piece of paper, until the paper has been refolded fifty times.
If this were possible to do, the stack would reach from here to the sun
and if you could fold it one more time, it would reach back to the Earth.
Morphic resonance and the hundredth monkey or the millionth circle also
depends upon critical mass to bring about change. Sheldrake's human morphic
field and C.G. Jung's collective unconscious are the same. This means
that when a critical number of people change their perceptions and behavior,
it becomes a new choice or pattern in the collective psyche, which each
of us can contribute to or draw from. The Hundredth Monkey in the allegorical
story was the monkey who, upon learning a new behavior, tipped the scales,
so that monkeys who were not even in direct communication now changed
what they did.
When a critical mass is reached, in this theory, new attitudes and behavior
will spread through the species unconsciously. This can either be deducted
through researched examples or grasped intuitively.
Dennis Kucinich can win when a critical number of people support his candidacy
whole-heartedly. Lukewarm support for another Democratic candidate will
not beat Bush. Whole-hearted support generates a commitment that is contagious
to others.
Go to http://www.kucinich.us/
or http://www.house.gov/kucinichov/
to learn about him, read his speeches, and check out what he stands for
and the largeness of his vision for America and for America's participation
in a global community. Once you are convinced, commit yourself and providence
will move, too.
Name recognition that comes first through word-of-mouth is a wonderful
beginning. With the Internet, ordinary people's contributions made to
the Kucinich website will grow by geometrical progression, so that when
money is really needed, it will be there. Roughly, this far ahead of the
election, Jimmy Carter and Bill Clinton were little known governors from
small southern states.
Dennis Kucinich now occupies a dark horse position. He is a Congressman
from Ohio, who is not yet considered in the running by the media. Meanwhile,
below the CNN and Fox News radar, the word is getting out -- Dennis Kucinich
is for real and he can be elected.
Jean Shinoda Bolen, M.D. is a psychiatrist, Jungian analyst in private
practice, Clinical Professor of Psychiatry, University of California Medical
Center, and an internationally known lecturer.
She is the author of Goddesses in Older Women, The Millionth Circle, The
Tao of Psychology, Goddesses in Everywoman, Gods in Everyman, Ring of
Power, Crossing to Avalon, and Close to the Bone.